Search blog.co.uk

Posts archive for: November, 2008
  • The Evolution of the Ed Hardy Brand

    Ed Hardy Shirts are designed by Christian Audigier. Every Ed Hardy Shirt is based on an original tattoo design by artist Don Ed Hardy.

    The Evolution of the Ed Hardy Brand
    By [http://ezinearticles.com/?expert=Hannah_Charleston]Hannah Charleston

    What do Madonna and Britney Spears have in common? Unfortunately there isn't another gay scandal in Hollywood, but there is a fashion one. In the past few years a brand new line has been coveted by these celebrities and many others. It isn't a new line from Burberry, Fendi, or Gucci. It's a brand new line by Christian Audigier, and that line is Ed Hardy clothing.

    Ed Hardy clothing was inspired by the man who also gave the line its name, the legendary tattoo artist, Don Ed Hardy. Known as "the godfather of modern tattoo" in many tattoo circles, Hardy's blend of Japanese and American styles is highly sought after around the world.

    In 2004, Christian Audigier approached Don Ed Hardy with an idea for a new clothing line based on his style of tattooing. Hardy agreed to the idea, knowing that Audigier had previously designed lines for brands such as Urban Outfitters, Diesel and Von Dutch. If anyone could bring his tattoos to life in a clothing line, then it was Audigier.

    Although the Ed Hardy range has become a hit across the globe, it has taken hold in Hollywood more than anywhere else. Britney Spears was recently spotted in the designer's Hollywood warehouse picking out gifts, and Madonna has an item of Ed Hardy clothing on almost daily.

    Many argue that Audigier's unique marketing style is the reason for all this success. If you consider how often celebrities are photographer, the amount of celebrity networking that Audigier participates in can lead to some lucrative opportunities. Rather than spending thousands of dollars securing celebs for marketing campaigns, he simply gives his newfound friends free merchandise. Audigier's site even has a photo gallery full of pictures of famous clients wearing his newest designs.

    However, with men's tops starting from $57 and women's from $62, it is clear that this line is not only for the rich and famous. It is also reassuring to know that the Ed Hardy line will definitely not be going out of style any time soon. It is not often that you can say that about clothing, but with it being based on a style of tattooing that has endured for decades, we can be sure of many fashionable years to come. [http://www.stylerocket.com/ed-hardy-shirt.html]Ed Hardy Shirts are designed by Christian Audigier. Every [http://www.stylerocket.com/ed-hardy-shirt.html]Ed Hardy Shirt is based on an original tattoo design by artist Don Ed Hardy.

    Article Source: http://EzineArticles.com/?expert=Hannah_Charleston http://EzineArticles.com/?The-Evolution-of-the-Ed-Hardy-Brand&id=1258519

  • The World Wide Fashion Craze That is Ed Hardy Clothing

    With all of the television buzz and celebrity gossip that surrounds us, not to mention our fast-paced lifestyles, we are sometimes left with little time to focus on fashion. Maybe that's why when a brand comes along that demands our attention, we can't help but jump on the bandwagon. Ed Hardy's unmistakable style and passion will draw you in whether you are seeking it out or not.

    The World Wide Fashion Craze That is Ed Hardy Clothing
    By [http://ezinearticles.com/?expert=Blake_Morgan]Blake Morgan

    With all of the television buzz and celebrity gossip that surrounds us, not to mention our fast-paced lifestyles, we are sometimes left with little time to focus on fashion. Maybe that's why when a brand comes along that demands our attention, we can't help but jump on the bandwagon. Ed Hardy's unmistakable style and passion will draw you in whether you are seeking it out or not. Whatever the reason, Ed Hardy is a brand that the world just can't seem to get enough of.

    Don Ed Hardy, the "godfather of the modern tattoo", took his California influence and combined it with Asian inspirations to come up with the unique style that defines the Ed Hardy clothing line. Hardy began his career as a tattoo artist in San Francisco, and later decided to merge his artwork into fashion design. The rest is history.

    In 2002, the Ed Hardy brand came into the public eye when Don Ed Hardy was approached by Ku USA, Inc. The company was interested in producing a clothing line that would feature Hardy's artwork. Hardy Life immediately took off, and in only two years became a major fashion spotlight.

    The Ed Hardy line skyrocketed in 2004 with the help of French designer Christian Audigier, who shares Hardy's passion for bold, colorful art and design. The primary force behind the rise of Von Dutch, Audigier linked Ed Hardy to the celebrity world, pushing the brand to the same, if not higher status that he helped Von Dutch to reach.

    Madonna, Paris Hilton, Shaquille O'Neal, Busta Rhymes, Britney Spears, Alicia Keys, Denise Richards, Pharrell, Sylvester Stallone, and Shakira have all been seen sporting Ed Hardy.

    The major defining point of Ed Hardy clothing is that the pieces are modeled from original tattoos, making them truly unique. Ed Hardy's mesmerizing imagery and vivid colors yield a clothing line that is not only trend setting, but industry changing.

    Ed Hardy is more than just clothing...it's art, its counter culture, it's a world wide phenomenom. The Ed Hardy line has become an authority on what's hot and cool in the trendsetting urban markets. It's clear that their sucecess will continue to build momentum and the Ed Hardy / Christian Audigier team are revolutionizing modern fashion design, as the create fashion history. [http://www.stylerocket.com/ed-hardy-bags.html]Ed Hardy Bags are designed by Christian Audigier. Every [http://www.stylerocket.com/ed-hardy-bags.html]Ed Hardy Bag is based on an original tattoo design by artist Don Ed Hardy.

    Article Source: http://EzineArticles.com/?expert=Blake_Morgan http://EzineArticles.com/?The-World-Wide-Fashion-Craze-That-is-Ed-Hardy-Clothing&id=1155585

Footer:

The content of this website belongs to a private person, blog.co.uk is not responsible for the content of this website.